Theodora & Callum's First Kids Line is Perfect for Summer Vacation
Mini-mes rejoice! Theodora & Callum has just launched its first-ever kids’ collection with children’s boutique Chasing Fireflies and the summery looks are perfect for warmer days ahead. The brand is known for offering flowy dresses in colorful patterns for women, and now you can shop them in pint-sized versions for your little ones starting at $24. “Our customers had been asking us to do a ‘mini-me’ collection for kids, babies, and pre-teens,” says Stefani Greenfield, who co-founded Theodora & Callum with Desiree Gruber. “We love shopping at Chasing Fireflies for our children, so they were the perfect partner for us.”
In fact, the duo had babies on the mind all along: the brand is named after Greenfield’s daughter and Gruber’s son. Naturally, for their first kids’ collection the inspo is about a life as glamorous as mama’s—namely, the duo’s travels to Greece, Morocco, Turkey, and Spain. The entire line of dresses, skirts, tops, and accessories is a nod to “the places we go and the people we meet along our journeys,” Greenfield adds. The collection’s travel inspiration and colorful pieces may be perfect for upcoming family vacations, but the no-fuss looks are meant to be “easy and comfortable, so you can dress them up or down,” Greenfield adds.
Greenfield and Gruber also weren’t afraid to dip into the Crayola box. “We love color and so do our kids,” Greenfield says. “The collection had to be bright to reflect their personalities.” Greenfield’s daughter, Theodora, is already a huge fan of her mom’s line. “Her favorite pieces are the skort, tote, and maxi dress,” Greenfield shares.
Whether fashionistas-in-training choose to mix and match the pieces or go all out in a monochromatic look from the line, the co-founders hope they’re inspired to make a style statement of their own. “We want to encourage girls’ creativity and individual spirit,” says Greenfield. “Personal style starts young.”
The collection is available in sizes from 2T to 14. Shop it now at chasing-fireflies.com.