Tech, Yeah! Preppy-Meets-Hipster Label Band of Outsiders Launches E-Commerce
LA-based fashion label Band of Outsiders has developed quite the cult following since its menswear-inspired, modern all-American designs hit the market in 2008 (Just ask longtime fan Emma Stone). While fashion fanatics have been able to hunt down the line's covetable threads at specialty stores like Opening Ceremony and Matches Fashion in the past, shopping for their covetable staples just got a whole lot easier (ehem, and dangerous) thanks to the relaunch of their website and the introduction of their own e-commerce platform.
Like the clothing designs themselves, the site eschews traditional aesthetics in favor of a long-running feed that begins with the title "This Is Where You Should Be For Band of Outsiders," and continues with a seemingly infinite number of tweets, tumblr images, and Instagrams to scroll through from designer Scott Sternberg's personal account.
But our favorite part, of course, is their brand-spanking-new shopping feature. The selection includes both men's and women's "core" clothing as well as web-exclusive and one-of-a-kind items all shown on the most peppy, fun models we've ever stumbled upon (and no wonder-- they are actually real-life actors). Now that's a shopping experience we dig.
Plus, see below for our top buys from the site!
1. Patch Stripe Sleeveless Shirtdress, $465
3. Patch Stripe Boyfriend Shirt, $325
5. Bandana Print Pleated Skirt, $395