By Jonathan Borge
Updated Feb 09, 2017 @ 1:30 pm
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Credit: Mario Sorrenti

First Rosie, now Taylor.

Denim is in, people, and Victoria's Secret model Taylor Hill is here to remind you of that. A month after the 20-year-old runway regular was announced as the new face of the brand, Joe's Jeans has released her spring 2017 campaign and, as expected, it's bold.

Following a less-is-more approach, Hill poses for photographer Mario Sorrenti's iconic camera first in nothing but distressed denim cutoffs and a scoop-neck white tee with rolled sleeves. Her slicked-back hair amps up the shot's dewy look. Is it time to hit the sauna?

And though Hill follows a PG-approach to her social media—she tends to share Instagram images with friends and family—this next image proves to be racy. Stylist George Cortina chose the Charlie high-rise skinny-crop pair for Hill to wear—and nothing else. Yep, she's topless, and yep, it's gorgeous.

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Credit: Mario Sorrenti


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"I'm super excited about campaign launch," Hill said in a statement. "Working with the team, and of course, Mario, has been an awesome process, and it's amazing to see it live!"

Rosie Huntington-Whiteley also recently stuck to her jeans—only—for Paige. Trend alert!