Of course, it's selling out.

By Christopher Luu
Updated May 11, 2020 @ 5:30 pm
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If you thought that the era of celebrity fragrance was long gone, like Paris Hilton's TV career, it turns out that the game's not about fronting a fragrance anymore, it's about fans stocking up on their celeb's go-to scents. That's exactly what's happening with Harry Styles stans, who are reportedly stocking up on a specific Target scent that's supposed to be a dead ringer for the One Direction star's preferred eau, Tom Ford Tobacco Vanille.

Dave J Hogan/Getty Images

Harper's Bazaar notes that Target's Cashmere Vanilla has the same notes as the high-end fragrance, "tonka bean and cedarwood." Fans have flooded the candle's reviews section with remarks such as, "I only bought this because it smells like Harry Styles," and, "Smells like Harry Styles, 100% recommend." The magazine adds that Styles hasn't officially said anything about the candle, though fans simply matched the notes of Tobacco Vanille with the candle's to create the perfect vanilla-scented storm of fandom and fragrance. At $10, the candle's at an easier-to-swallow price point than Ford's $240 fragrance.

Naturally, the candle's selling out online (though it may be available in-store), but the same scent is available in a reed diffuser (also $10) for a flame-free way to give any space a little piece of Styles's mystique.