People Are Using Tape to Contour, and the Results Are Fascinating

Huda Beauty - Tape
Photo: hudabeauty/instagram

We've tried the trick where you use tape to create a perfect eyeliner wing before, but to contour? That's a new one. In a video making the rounds on Instagram, makeup artist and internet phenomenon Huda Kattan used a supply closet staple in her beauty routine, and we have to admit, we're pretty impressed by the end result.

Her method is pretty simple—line the tape up just above where the bronzer or shading cream would go, like on the cheekbones, down the center and sides of the nose, along the jawline, and on the forehead. Once it's all in place, she blends cream bronzer over the exposed areas of skin. She then peels back the tape, applies concealer and highlighter over the rest, and blends it all out for the sharpest contour we've ever seen. Though, Huda isn't the only beauty guru using tape in her primping routine. In the months following her tape contouring video, other makeup-obsessed individuals with access to Instagram have been getting creative with a roll of Scotch. Scroll down to see each video now.

Liquid Lipstick

Don't you hate it when the perimeter of your liquid lipstick isn't quite as crisp as you hoped it would be? Arzo of OliveSkinBeauty took the issue and came up with a pretty genius remedy, using Huda's original tape contouring method as her inspiration.


Back before online tutorials were there to guide us, you likely tried evening out your shadow using a strip of tape on the outer edge of your eye, but Instagram beauty pro Fraya.Beauty took the method to a new level by sectioning off the bottom as well as the inner corners to produce a super-crisp smoky eye.


As if her perfect eyeshadow weren't enough, Fraya used a similar method on her arches to ensure the brow pencil and pomade stayed in place.

Full Face

Incorporating three of the five aforementioned techniques, YouTube Guru Mari Maria uses a roll of tape to define her brows, map out her contouring, and angle off her eye makeup.

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