This Swanky New E-Commerce Site Will Dress You for Art Basel
In a perfect world, we'd all have our own personal stylists to tell us what to wear and when. Until that happens, we can happily rely on Misha Nonoo. The Bahrain-born, London-bred designer just launched her own e-commerce site, and among other interactive features, there's a highly addictive tool that'll solve all your weekend wardrobe problems—especially if your destination in question is Art Basel. The so-called #DRESSMEMISHA function lets users get styling tips straight from Nonoo herself; all you need to do is choose your destination, whether it be Basel (or, for marginally less hip folks, cocktails or a business lunch), and the site will generate the perfect look for the event straight from the designer's spring runway.
"It was really important for me to create an interactive space for my customers," Nonoo told InStyle of the new site, which also boasts fun GIFs and behind-the-scenes photos her collections. "My main message is to redefine classics through contemporary art and culture, and the new iteration of mishanonoo.com does just that." A quick note to Basel-goers: if you snap a selfie of a look you'd wear to art fest and post it to Instagram with the hashtag #dressmemisha, you could enter for a chance win one of Misha Nonoo x Dustin Yellin's Limited Edition Tees (pictured above), so you can potentially get the styling tips and the look at zero cost. What do you have to lose, really?