This Is Not a Drill: Spicy Skittles and Spicy Starbursts Are Coming
They're sweet, they're spicy, and they're headed to a store near you.
Capitalizing on the latest sweet and spicy food trend, Skittles and Starburst debuted new, fiery versions of themselves at the annual Sweets & Snacks Expo in Chicago Tuesday: Skittles Sweet Heat and Starburst Sweet Heat.
According to a release, the latest take on the familiar confections will feature the same "fruity flavors" just with "a spicy kick." The new Skittles flavors will include Fiery Watermelon, Blazin' Mango, Flamin' Orange, Sizzlin' Strawberry, and Lemon Spark, while the new spicy Starbursts will feature Fiery Watermelon, Strawberry Mango, Flamin' Orange, and Pipin' Pineapple.
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"From flavors like honey sriracha to mango chipotle, confectioners and snack manufacturers both are increasingly turning to sweet to balance out hot, spicy, or tangy flavors," Susan Whiteside, vice president of public relations and marketing communications for the National Confectioners Association, recently told Food Business News. "We've certainly seen some of that in the candy industry before with Red Hots and Atomic Fireball, but this is taking those flavors to the next level and really experimenting with different heat sources as well as different sweet sources."
Skittles Sweet Heat and Starburst Sweet Heat will begin spicing up the candy aisle this December. Prices will run you from $0.99 for a single pack to $3.19 for a big bag. Other mouthwatering new treats to keep an eye out for are Starburst Minis Sours, which are also set to debut this December.