Lifestyle Holidays & Occasions Amp Up Your Giftwrap Game With These Unexpected Designs By Caitlin Donovan Updated on December 19, 2015 @ 12:45PM Pin Share Tweet Email Photo: Courtesy When it comes to giftwrap, traditional holiday motifs (usually procured with haste from your closest big-box store), while useful, could really use an update And, let's be honest, you've put time into choosing the perfect gifts, so shouldn't the exterior of the package reflect your excellent taste? Here to help is NYC-based Of a Kind, the five-year old online retailer that partners with up-and-coming designers on one-of-a-kind, limited edition products—everything from jewelry to home décor. This season, they've introduce a giftwrap boutique spotlighting three of the coolest paper-goods brands we know: Frances Lab, Ferme à Papier and Birch & Goldberry. Scroll down to see and shop the curated collection of designs that are sure to stand out (in the best possible way) under the tree. Courtesy Frances Lab For the non-traditionalist, see these bold painterly styles that feel festive without having an ounce of cliché. Accent them with a fluffy pom pom to create the most cheerful looking present under the tree. Courtesy Ferme à Papier A seriously on-trend lineup of marble-inspired designs by San Francisco-based designer Cat Seto, which will look even more sophisticated paired with a thick velvet ribbon in a jewel-toned hue. Courtesy InStyle's 2015 Holiday Gift Guide Birch & Goldberry The Rolls Royce of giftwrap, each roll of these abstract metallic papers is hand-painted with non-toxic paint. Tie on structured leaves, like eucalyptus which are inexpensive and soothing, for a fresh and unexpected touch. Want more? You can find the full collection of papers here.