James Bay
Credit: Tim Mosenfelder/Getty Images

Confession: I have a thing for boys who play guitar. I’ve spent more hours than I can count endlessly listening to musicians like John Mayer, Ed Sheeran, and Hozier, and the list really could go on. So basically, if they fall into the singer-songwriter category, chances are I’ve listened to them (and put their song on repeat), which leads me to James Bay.

On a Spotify “New Music Tuesday” playlist binge last summer, I discovered this British crooner and his wonderfully catchy single “Let It Go.” It’s now been almost nine months since I first began listening to this song, but with the release of Bay’s album Chaos and the Calm stateside, plus the song’s new music video, I have started to listening to the song in earnest once more. What initially caught my ear then, and still does, is the complete earnestness in which he sings. You can feel and almost see the heartbreak thanks to his visual lyrics:

“I used to recognize myselfIt's funny how reflections changeWhen we're becoming something elseI think it's time to walk away”

But the reason this song is on continuous loop for me isn’t just about the lyrics—his soulful voice keeps me coming back for more. The way he sings feels sincere, something that can be lacking in similar artists. In short, I could listen to his new album all day, and I think you'll enjoy it too. Check out the song below, and if you love it, follow up with "If You Ever Want To Be In Love" and "Hold Back The River."