We Can't Wait to Shop Solange Knowles's Revamped Online Store, Saint Heron
With the launch of Solange Knowles's new online shop, Saint Heron, the singer-turned-fashion-muse embarks on yet another fashion foray. This time around, Knowles spearheaded the project as Saint Heron's creative director and, based on its artsy-cool feel alone, one can instantly sense that she had both hands on the wheel from start to finish.
Clicking into the online shop, its appearance and function are that of an expertly designed, modern multimedia website. Beyond that, however, it's like a virtual vintage store—at least style-wise. As for Saint Heron's purpose? In a recent Instagram (below), Knowles said she wanted to create "a community" that would give " music, art , and fashion a more thoughtful and diverse place."
True to her eclectic, colorful, and organic taste (which we love to follow on her Instagram), the for-purchase product line has everything from Cardamom + Vanilla Body Butter (Store.SaintHeron; $16) to Cassette Tape Candy (Store.SaintHeron; $40), which, in order to eat, one should first "crush with a hammer or mallet" (assuming you have a mallet handy) as is explained in the product description. Well, OK!
Previously, the 29-year-old artist and younger sister of Beyoncé has collaborated with a number of fashion brands. Last year, she celebrated her third year co-designing collections with Puma, which led to her Saint Heron design collaboration. Now, if we could just get our hands on this epic Devonrae Jones Color Block Dress (Store.SaintHeron.com; $270) because how Solange is that?