The soda wars are a-changin'! Both Coca-Cola and Pepsi inked lucrative deals with the hottest stars in fashion and music—Marc Jacobs is the 2013 creative director for Diet Coke and Beyoncé got a $50 million deal with Pepsi—and this forces us to answer a question we never faced before. It's not Coke vs. Pepsi, it's Marc vs. Beyonce! (Jeez, even their campaigns look the same, see above.) So, fizzy soda bubbles aside, who do you choose? Vote below!