Credit: Courtesy of SJP NYC

Sarah Jessica Parker launched her sixth fragrance, the Sex and the City-inspired SJP NYC. "We live in New York, which is a fragrant city, and some of the smells are good, while others are very bad. So we tried to capture the good," Parker told The result? A sweet scent with notes of Italian mandarin, strawberries and honeysuckle. SJP NYC's breezy ad, which features Parker in a floral Oscar de la Renta dress, also embodies her inspiration. "I wanted to capture a freeze frame in Carrie's life. A snapshot of her walking down her favorite street in the spring, in a floral dress," she said. SJP NYC is now available at