Site to Know: Ashton Kutcher's New Fashion Investment,

The Hunt
Photo: AP Images; Courtesy Photo

Ashton Kutcher's got his name floating around the fashion world again, thanks to his new investment in—a go-to site for finding out where to shop what you see online. That means when you see something amazing on Pinterest or Instagram and you want to buy it but can't, all you have to do is post a picture of it and the community of stylehunters will find it—or something similar—for you. So far 100,000 hunts have been posted, for everything from tribal print swimsuits for under $20 to galaxy printed leggings, with over 200,000 buyable products found. Users can also post styling questions—"Help, what goes with these killer high-waist denim cutoffs?"—and the community will help find shoppable merch in response. And it's not just clothes: Tap the crowd to hunt for home goods, recipes, and even beauty tutorials. Got what you need? Then just log on to help hunters in need find what they so desperately seek! Visit to sign up.

Plus, see Ashton's Man of Style feature!

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— Isabel González Whitaker

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