Shopping Technology We Love:

pink bra
Photo: Time Inc. Digital Studio

We've all read the "you're probably wearing the wrong size bra" articles that pop up every few months. Thanks to new site, finding the right fit just got a lot easier—and a lot more fun. The site lets you create drawers with the bras you wear and love, and then generates bra recommendations based on other users whose drawers are like yours. “I was tired of buying expensive bras online that I thought would fit based on the size and style of other bras I wore,” says founder Orit Hashay. “Now if I know a bra I wear is in another woman’s drawer, then chances are I might like the other bras she likes and I’ll know what size and style to get.” More than 10,000 women have already filled their drawers, so chances are you’ll find someone whose picks mirror yours. To find your own go-to brands and styles now, visit

Plus, click through our gallery to see our top picks from Victoria's Secret's luxury line.

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— Isabel González Whitaker

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