Beauty Sephora's Making It A Lot Easier to Shop In Stores in 2020 The new decade's off to a great start. By Kayla Greaves Kayla Greaves Instagram Twitter Website Kayla Greaves is the Executive Beauty Editor for InStyle, overseeing all beauty coverage on the site. She has previously held positions at HuffPost and Bustle. InStyle's editorial guidelines Updated on February 4, 2020 @ 12:15PM Pin Share Tweet Email Photo: Instagram/@Sephora Sure, in 2020 it's easier than ever to shop your favorite beauty products and tools at Sephora.com, but we'd be lying if we said there wasn't something special about that in-store experience. Being able to test out the latest innovations, experience formulas firsthand, and having the retailer's beauty advisers on hand can make a world of difference. And now, Sephora's making it easier than ever to do all of the above. The Best Beauty and Skincare Products to Buy With a $50 Sephora Gift Card On Feb. 4, the cosmetics giant announced that it will be opening 100 new locations in over 75 cities across North America in 2020, focusing on local neighborhoods and community centers. "Everything we do at Sephora is with our clients' evolving needs in mind," Jeff Gaul, Senior Vice President of Real Estate and Store Development at Sephora said in a statement. "In looking at where and how today's beauty lover is shopping, there's no doubt that there's a trend toward more local shopping destinations. This year, clients can expect to see more Sephora stores not only in malls and high-traffic shopping centers, but also closer to home. These locations are meant to complement our existing fleet and give clients a more personalized and customized experience." VIDEO: I'm Obsessed with Sephora Bright Future Gel Serum Concealer The new stores will use 100% renewable energy, in alignment with retailer's Sephora Stands sustainability program, and offer new navigation features at the front of the store to help shoppers discover new brands found only at Sephora. There's never been a better time to ball out with your Beauty Insider rewards points.