Selena Gomez Pantene
Credit: Business Wire

The only thing better than a fabulous haircut? One that gives back to an amazing cause. That’s why Selena Gomez is urging fans to participate in Pantene’s Beautiful Lengths #8or8 Challenge, a program that creates real-hair wigs for women undergoing cancer treatment.

The brand ambassador spread the word by sharing a sweet video message on Instagram. Check it out below:

To transform your hair into a beautiful wig, the brand requires a ponytail of at least 8 inches. But if you don’t have 8 inches to spare or aren’t prepared to make the chop, you can still support the challenge by donating $8 to Pantene instead.

If you'd like to get involved, visit now to learn more.