Selena Gomez and Adidas Neo Want You to Curate (and Star in) Their Next Campaign
If you ever wanted to have a hand in creating a celebrity ad campaign, now's your chance. For Adidas Neo's latest collection with guest designer Selena Gomez, the brand and the singer are asking fans to decide what goes into the advertisements. Called #myneoshoot, the social media campaign launches today and asks users to vote on all aspects of the Adidas Neo ads.
"I’m excited to announce our latest Adidas Neo project where I’ll be handing over the reins to our loyal fans, who will get to curate the whole spring campaign shoot," Gomez said in a release. "We need Neo fans from around the world to get involved in the voting so we can make the spring campaign what they want it to be." But that's not the only way fans can be involved in the shoot—Adidas Neo also announced that they will hold an Instagram casting for the shoot.
Additionally, six "neo influencers" from around the world will be flown to the New Orleans shoot, where they will have an actual hand in implementing the fan-voted aspects of the campaign. Head to adidasneo.tumblr.com to learn more.