See the Supermodel Dream Team Starring in H&M's Summer Campaign
We're officially pining for warmer days thanks to H&M.
The Swedish brand announced today that supermodels Doutzen Kroes, Adriana Lima, Joan Smalls, and Natasha Poly are starring as the fresh faces of its new summer campaign, set to hit stores and hm.com on April 30.
Photographed by Lachlan Bailey, the campaign was shot at a beach-side locale that fittingly reflects the line's tropical tunics, sundresses, totes, and bikinis in earth-toned paisley, leaf patterns, and animal prints.
“This collection is everything I love about summer—bikinis for long days at the beach, romantic prints on flowing dresses for endless nights with friends,” said Pernilla Wohlfahrt, head of design at H&M, in a statement.
A commercial set to the sound of DJs Axwell and Ingrosso's new release, "Sun Is Shining," will also debut April 30.