Sarah Michelle Gellar's New Lifestyle Brand Will Change the Way You Bake
If the multi-hyphenate trio of Gwyneth Paltrow, Reese Witherspoon, and Blake Lively are evidence of anything, it's that being a lifestyle maven is the new "It" career in Hollywood (well, besides being an award-winning actress). And former Buffy the Vampire star Sarah Michelle Gellar is the latest to join the ranks with her newly minted kid-friendly cooking brand, Foodstirs. The just-launched line includes special baking mixes, frostings, and "food crafting kits," complete with supplies and tools, that vary thematically depending on the coming holidays.
"People don't want to just make brownies anymore," Gellar tells InStyle. "They want to make something cooler and more innovative." But don't assume Gellar is serving up just anything. "All of our recipes are non-GMO and preservative-free," she adds. "We're also very conscious of making sure that our boxes contain the right amount of what you should be eating." (Each kit indicates an allotted portion size.) Below, we chatted with Gellar about her new endeavor, who she likes to follow on Pinterest, and what her hubby, Freddie Prinze Jr., fixes up in the kitchen.
How did you come up with the idea for Foodstirs?
I'm always looking for activities I can do with my kids that are creative and educational. We lead busy lives, and when I'm with them, I really want us all to get the most out of the experience. One of my best friends felt similarly, and our girls were beginning to show interest in the kitchen, so we thought, "Let's start doing some of these food crafting projects." We quickly realized that making them involved so many different stores and so many different products, and we became very intimidated by the whole process. So, for us, it was about combining all of the elements: keeping the educational component, being able to make these great projects, and having it taste really good and be better for you. It was a lot to put into one box!
What do you love about food crafting vs. regular cooking?
I love DIY and I love creating things. I also think, as we're learning more about what goes into our food and our bodies, we want to start taking control and preparing food at home. I enjoy making food look beautiful, but I didn't know where to start. With the Internet, there's a holiday for everything, so you constantly feel propelled to do these kinds of projects.
Where do you find inspiration for your crafting ideas? Are you big on Pinterest?
It's the black hole of my life. Everything's a source of inspiration for me: a painting I see in an art gallery, a pin that Handmade Charlotte or Oh Joy! puts up, or a flower I see.
What's your favorite thing to make with your kids?
They like everything, but especially the cupcake cones ($25; foodstirs.com). They remind me of my childhood, too—my mom used to make them every year for my birthday.
Does Freddie get involved in the crafting process, too?
Oh, yeah. He's extremely creative in the kitchen. He went to culinary school! He'll do a lot of the big meals—the stews and the mussels and the clams. I usually handle dessert. We try to have dinner as a family at least three nights a week.