By Sharon Clott Kanter
Updated Aug 31, 2012 @ 11:30 am
Ryan Lochte
Credit: Jason Merritt/Getty Images

Ryan Lochte is riding his Olympic fame (and party-boy personality to match) all the way to scoring a new reality show and a new fashion line. "It's gonna be me, me being myself and I'm just pretty much gonna show the world that and my new fashion line," the gold medal-winning swimmer told The Daily Buzz of his project (he's currently in talks with E!). Judging from his style choices, like American flag grills and bomber jackets, we're thinking his pieces will be for the Ryan Lochte wannabes of the world. (Accept it. It is what it is.) Are you excited for the line—jeah or jeah right?

Plus, see the hottest abs of the summer!