By Marianne Mychaskiw
Updated Mar 02, 2016 @ 1:45 pm
Ruby Rose Urban Decay Campaign Lead
Credit: Courtesy Urban Decay

Is it possible that one of the coolest makeup brands ever just got even cooler? On Wednesday, Urban Decay proved that it absolutely is when it announced that Ruby Rose would be joining the family as its new celebrity ambassador. "This partnership is so obvious, we didn't need a long-winded press release to explain it. The Urban Decay girl is not only the coolest in the room, but also the nicest" says brand founder Wende Zomnir. "So when Ruby Rose hit the scene, we were immediately hooked: with her badass look, f***-it attitude, and playful spirit, she nails what it means to be feminine, dangerous, and fun." Not to mention, she works a statement lip so incredibly well.

Just this morning, the 29-year-old talent took to her Instagram to make the announcement, and shared a shot of her massive billboard in New York City.

"Urban Decay believes in supporting individuality and personal self-expression—two values I hold very dear—because everyone deserves the freedom to explore their personality and discover their true selves," Rose adds. Amen to that. Check out Ruby Rose and her billboard below, and stay tuned for more of the star's campaign images to come!