Rihanna Takes a Sporty Step Forward with New Fenty Puma Line
2015 is the year that Rihanna took a fashionable trip back to the ‘90s and rocked everything from a goth purple lip to endlessly baggy pants. Now, the “B*itch Better Have My Money” singer is giving us all the opportunity to channel her style with her latest project as creative director of Puma.
Dubbed the Fenty by Rihanna Creeper, the new sneakers are available today and are a follow-up to her successful debut line; however, this version delivers plenty in the color department. Available in three colorways (pink and oatmeal, off-white and cool blue, and white and oatmeal), the streamlined design of the low-top shoe simply features a thick rubber role along with a sleek suede upper half. The star has also restocked the original version in black-white and black-oatmeal iterations.
Rihanna shines alongside fellow rapper Travis $cott in the campaign images (above) and promotional video (below). The too-cool duo sport the must-have accessory with street-like black looks and also flaunt a bit of skin.
A video posted by badgalriri (@badgalriri) on Nov 19, 2015 at 6:07am PST
So what should you pair the new sneakers with? We suggest Rihanna’s socks, which just hit stores on Thursday.
Shop it: $120; us.puma.com.