News Rihanna Rocks Custom Looks For New Video By Bronwyn Barnes Bronwyn Barnes Instagram Twitter Bronwyn is the VP of Commerce for Health and Beauty at Dotdash Meredith and joined the team in 2021. She is a professional storyteller and digital pioneer with 20 years of experience in print, digital and social media. Before joining Dotdash Meredith, Bronwyn was co-founder and Chief Creative Officer of a boutique content agency, combining editorial style and brand marketing principles to create custom digital and social media content for brands like Hilton Hotels, Waldorf Astoria, and Bulgari. She was the founding social media editor of InStyle's Facebook, Twitter, and Instagram accounts and architect of early social media brand partnerships with brands like Target, Lionsgate Films, and Essie. Bronwyn has also worked as an editor and writer, at InStyle, Entertainment Weekly, People, Travel + Leisure, and more. Bronwyn earned a B.A. in literature and sociology from Queen's University at Kingston. InStyle's editorial guidelines Published on February 12, 2010 @ 04:00PM Pin Share Tweet Email Photo: Courtesy of Def Jam Records Rihanna looked to bold ensembles with an '80s twist for her new video, "Rude Boy." "Ri wanted a colorful dancehall vibe to go with the attitude and feel of the song," explains stylist Mariel Haenn, who collaborated with fellow stylist Rob Zangardi to create a few pieces including a top made from vintage records (at left) and a black-and-white graphic body suit. "It was custom made," says Haenn of the one-piece, which made quite the statement when paired alongside a live zebra. "We hand-drew the lines on a mannequin and hired a textile painter to copy the drawing in life-size scale."