By Janelle Grodsky
Updated Jul 17, 2014 @ 2:15 pm
Credit: Courtesy

Online lingerie retailer ThirdLove launched a revolutionary new T-shirt bra unlike anything else on the market. It provides women with a flawless, invisible fit for all-day wear and has luxe details like pleated straps and gold hardware. Basics never looked so good!

The 24/7 T-Shirt Bra has ultra-thin lightweight memory foam cups developed from ThirdLove’s innovative TruForm fabric that helps the bra keep it’s elasticity longer and mold to you perfectly—like amemory foam mattress! Plus, it has all sorts of great bonuses, like a super soft micro jersey fabric, a smoothing back, and 1/2 cup sizes for a better fit.

The newly launched bra is available in sizes A through F and retails for $55. You can find it now on and through the ThirdLove iOS App.