Reformation Solves a "Big Boob Problem" with This Collection
Big boob problems are a thing, and Reformation knows this all too well. In a press release, the Los Angeles-based cult-favorite retailer listed a few of them: "They catch the bolognese falling off your fork and bump into stuff when you turn around. Sleeping on your stomach is a pain. Running naked? Impossible."
The struggle is real, but getting dressed doesn't have to be. When Reformation first launched its I'm Up Here Collection, with styles that catered to fit women with full C-DD cups, it was met with resounding success. That's why the line has rolled out new designs, each as bra-friendly as the first launch.
Modeled by Daisy Lowe (who happens to have Gavin Rossdale as her famous dad), the campaign radiates with Reformation's trademark aesthetic of laid-back cool. In clothing-speak, that means easy separates, off-the-shoulder dresses, lace-up tops, and breezy ground-grazing numbers. It's a collection that achieves sexiness "without feeling 'on display.'" That's one less problem to deal with. Shop the styles, priced between $78 and $328, available now at thereformation.com, and see some of our favorites below.