Every little thing helps.

By Christopher Luu
Updated Mar 25, 2020 @ 6:45 pm
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The Hallmark Channel isn't the only thing bringing holiday cheer early this year. While the network decided to show holiday classics to give viewers a distraction over the weekend, Yahoo reports that radio stations across the country are following suit and playing Christmas tunes now.

Jay Towers, music director and morning show host for WNIC in Detroit, Mich., said that it gives people a moment to just forget about everything happening with the coronavirus and COVID-19. We're not sure who's listening to the radio now that rush hours are a distant memory, but knowing there's a station out there giving listeners what they don't know they want is definitely commendable.

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"We just do it twice a day, at 9 a.m. and 5 p.m., and it's like eight minutes, it's three songs," Towers said. "It might be like Mariah Carey and Burl Ives and 'Jingle Bell Rock' from Bobby Helms, so three songs, twice a day. The reaction has been incredible. Christmas music strikes an emotion with people."

He went on to say that a lot of people — including medical professionals on the front lines of the pandemic — have told him that it's something they look forward to. It's not an all-day music marathon, just a welcome distraction.

"We hear from nurses. We hear it from doctors, parents, I mean, people that are there in hospitals," Towers added. "It's something they look forward to. We get tons of messages every day, so I think it’s good. I think it's a positive. It’s not overwhelming, it’s not too in your face, it's just twice a day."

Phoenix’s 99.9 KEZ is offering up similar holiday fare and the station's official website says that listeners are actually requesting it. The station upped the ante from two times a day, however, and decided to play holiday music — more than just three songs, presumably — from 7 p.m to midnight this Friday, Saturday, and Sunday.

"Several KEZ listeners have reached out by email, phone, and social media to request to bring back some Christmas Music during this very odd and somewhat scary time," the site reads. "We’re all trying to figure out what we can do, and we hope that playing KEZ Christmas Music on Friday, Saturday, and Sunday helps in some way."