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Selene Milano
Feb 14, 2013 @ 3:29 pm

Not only did celebrity stylist, designer and reality star Rachel Zoe send models traipsing down the runway at her fall '13 show yesterday, she also debuted her new blow-dry bar, DreamDry, in New York City's Flatiron District. The concept is inspired by women on the go (something Zoe knows more than a thing or two about!). The salon, which Zoe co-founded with strategic marketing expert, Robin Moraetes, features e-services and programs—like having your photo snapped post-styling so you can refer to it next time—extended hours, and a selection of go-to hairstyles, ranging from sexy waves and straight strands to waterfall braids and top knots. “A hairstyle is like an outfit, it deserves care and attention, and every day allows for a new twist on your own self expression,” said  Zoe. "DreamDry makes dream hair a daily reality." Visit for more info and store hours.

Plus, see Rachel's latest fashion show!

MORE FASHION WEEK:• InStyle Instagrams Fashion Week!• Beauty Looks We Love: Diane von Furstenberg• Celebrities at New York Fashion Week

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