An Environmental Activist Crashed the Dior Runway Show

Some people thought she was part of the show.

The Dior show had an unexpected guest this Paris Fashion Week: a runway protestor. Though recent shows from the brand have featured purposeful protest-like messaging from Creative Director Maria Grazia Chiuri, this particular message was not approved. During the Tuesday show, a woman carrying a banner that read, ″We Are All Fashion Victims" with the extinction symbol – used by environmental activists – painted in the corner, made her way down the catwalk.

According to a report on WWD, the activist group Extinction Rebellion claimed responsibility for the protest and was also seen outside the show holding similar banners.

dior runway protestor

Interestingly, the move caused a bit of confusion among guests because apparently, the protestor fit right into the lineup.

dior runway protestor
dior runway protestor

″It was a surprise for everybody,″ Pietro Beccari, chairman and CEO of Christian Dior Couture told the outlet. ″It was so well done, you couldn’t tell what it was.″

Sidney Toledano, chairman, and CEO of LVMH Fashion Group added, ″I had no idea what was going on. I saw the girl go past, and it looked like she was walking in the show. I don’t think we’re destroying the planet. We’re committed to reducing our environmental impact by cutting our carbon dioxide emissions, tracing our raw materials, and so forth. They shouldn’t be targeting us. I think there are industries that pollute much more.″ (While there are of course other industries that cause pollution, fashion is not innocent and it has overproduction, waste, and labor problems.)

Toledano went on to add that he didn't think the message was ″clear.″ ″It wasn’t nasty or aggressive,″ he said. ″You couldn’t tell if it was part of the show or not."

Protesters and crashers are not new to fashion week. From the famous PETA protestors throughout the 90s and early 2000s to Gigi Hadid famously throwing out a Chanel crasher in 2019, it seems like it's a tradition that's here to stay.

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