This Designer Brand Is Launching an Affordable Line of Basics

Proenza Schouler FW17
Photo: Estrop/Getty

2017 will go down as a big year for Proenza Schouler designers Jack McCollough and Lazaro Hernandez.

In July, the designers made their debut in Paris for spring 2018,marking their first show across the Atlantic and away from New York. And while we’re still looking forward to their first fragrance, due early next year, a new announcement is making us fall in love with everything Proenza all over again.

This November, Proenza Schouler will launch a sister collection called White Label, WWD reports. The new line will offer more affordable (woo!) pieces you’d wear to hang out in (think basics, T-shirts, and denim). This means you can now wear Proenza without having to drop hundreds, perhaps thousands of dollars on a ready-to-wear-design.

Though we don’t know what the price point for these items will be yet, we think it may range between $150 and $500, judging by the cost for items from similar sister labels like T by Wang and Elizabeth and James.

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Our shopping carts are officially ready.

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