Products with a Purpose: Laura Mercier Gives Back for Ovarian Cancer Awareness Day
Did you know that ovarian cancer is the fifth-leading cause of cancer death among American women? With today being World Ovarian Cancer Awareness Day, there are many ways to get involved in the fight against the disease, and Laura Mercier is lending a hand in an especially beautiful way! To honor the event, 100 percent of the proceeds from the Bonne Mine Healthy Glow palette ($48; lauramercier.com) will benefit the brand's Ovarian Cancer Fund, which aims to increase public knowledge, treat and support survivors, and fund research that can be used to diagnose the disease. "World Ovarian Cancer Awareness Day is the perfect time to be inspired by this cause," says Claudia Pocica, president and CEO of Gurtwitch Products, the production company behind Mercier's extensive range. "Getting more people involved is the first step in creating greater awareness for this disease."
If you're not in need of a full color palette, you can still benefit the cause by shopping either the one-size-fits-all Kiss of Hope lip gloss, or the Matte Radiance Highlighter ($25 and $36; lauramercier.com). Plus, thanks to a partnership with Glassybaby votives, and 10 percent of the sales from each of the Strength glass pieces ($44; glassybaby.com) will be donated to the Laura Mercier Ovarian Cancer Fund. The brand is also spreading the word socially, by encouraging people to share their stories on Laura Mercier's Facebook page and getting the discussion trending on Twitter with the #LMOCF and #SpeakOutForHope hashtags. Find each of the products now at lauramercier.com, and head over to lauramercierocf.com to see more ways you can get help the cause.