An Instagram-Inspired Makeup Line Now Exists
For those about to selfie, we salute you. It's a running joke among just about everyone who has Instagram that you always look better in your selfies than you do in real life—that is, until Physicians Formula launched their #InstaReady line of products. Designed to give your skin a soft-focus effect (not unlike that famed Valencia filter), the lineup focuses on complexion products, and contains a BB cream, bronzing powder, setting powder, as well as two cream contour sticks in both bronze and peach tones. Aside from bringing the hottest online effects into the real world, the technology used in the the products will challenge the inner workings of your iPhone 6.
Each of the formulas are infused with color-reflective pigments to diffuse light, while additional powders used in the mix mattify your skin in all the right areas and completely blur over the appearance of pores. The result is an almost-airbrush appearance that lasts all day without a dry, cakey feeling. Because the powder and bronzer contain a handful of different tones in one pan, you can create a truly customized finish, and we're especially big fans of the contour sticks, which take the guesswork and facial mapping out of the always-trending finish. Simply place the product so that the highlighter is at the very top, sweep it along your cheekbones, and blend upwards with a damp makeup sponge. We'll be keeping our fingers crossed for a line of #InstaReady brow products and matte lipsticks to hopefully be included next—always a trending look, we figure—but in the meantime, head over to ulta.com to shop the range in full.