Pat McGrath Launches Her First-Ever Makeup Product in Paris

Pat McGrath - Lead
Photo: Instagram/@patmcgrathreal

If ever there was a time to be in Paris, today was definitely it. Beauty legend Pat McGrath took to the Tuileries to launch her first-ever makeup product, and it's just as extravagant as you'd expect. It's called 001 Gold—the same item responsible for the gilded lips that stole the show at Prada during Milan Fashion Week (the pro also used the statement-making shade on Kim Kardashian for a recent photoshoot).

To celebrate its debut, McGrath and her team spent the afternoon treating models, celebrities, and some seriously lucky onlookers to a sampling of the sparkling product, adorning them with everything from dramatic cat eyes to glimmering brows. One star who seemed to enjoy her 24-karat makeover was Gigi Hadid's little sister, Bella Hadid, who posed for an Instagram selfie with McGrath (above).

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"Gold 001 is a one-off, revolutionary, highly malleable formula. There is something magnificent about its pure form that leaves me breathless," the makeup artist said of the multi-tasking product that's designed to accentuate the eyes, lips, and skin. Beauty addicts will want to keep an eye out when it becomes available next month on McGrath's new website,

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