Celebrity Parties: Jame Franco Launches Gucci's New Men's Fragrance in Milan By InStyle Editors InStyle Editors Instagram Twitter InStyle's mantra is "Everybody's in," and that means anyone who finds their way to our stories should find themselves reflected in them. We prioritize bringing the right writer to every story and sometimes collaborate as a team to ensure we're including points of view across race, gender expression, body size, skin and hair type, and more. Our editors and writers comprise decades of expertise across the beauty, fashion, lifestyle and wellness spaces in print and digital. We prioritize journalistic integrity, factual accuracy, and also having fun with every story we share. For more about our team, click here. InStyle's editorial guidelines Published on June 25, 2013 Pin Share Tweet Email Photo: Tullio M. Puglia/Getty You can’t sniff him through this picture, but we’re pretty sure James Franco smelled really good when this shot was taken. That’s because the actor/director/student extraordinaire spritzed on Gucci’s newest men’s scent, Made to Measure, for the launch of the new fragrance in Milan, Italy with Gucci creative director Frida Giannini. The cologne, a spicy oriental blend, is named after the company's made-to-measure customized suit service. Shop it for the man in your life at Macy's in mid-July. Click to see more of last night's parties. MORE:• Learn About Franco's Movie About Gucci• Gucci and Salma Hayek Team for Charity• Why InStyle Loved Gucci’s Fall Lineup Was this page helpful? Thanks for your feedback! Tell us why! Other Submit