Our New Sneaker Obsession: Feiyue Officially Launches in the U.S. Today
Unless you have an in with hip Europeans, or distant relatives in Asia, you may not have heard of Feiyue. The French sneaker brand can be traced all the way back to 1920s Shanghai, where its lightweight canvas design (pictured above) was wholly embraced as the shoe of choice by Chinese workmen and martial arts practitioners, before reinventing itself in 2006 as a beloved streetwear staple. Consequently, collaborations with the likes of Céline, Agnès B, and Swarovski followed, as did famous fans, including Miranda Kerr, Reese Witherspoon, and Orlando Bloom. Now, at long last, the trendy cult label is infiltrating the U.S. market.
"Introducing Feiyue to America at this time is going to be really exciting because Americans are such big fans of cool sneakers," creative director Patrice Bastian tells InStyle. "Ours have identity and charisma, and more importantly, they don't look like any other style." Feiyue's iconic model, the white Fe Lo Classic, features signature stripes and a flexible sole that makes them ideal for traveling. (Additional cool points: They can also be seen in the music video for Foster the People's "Pumped Up Kicks"). Scroll down to shop four of the brand’s top styles, available now at feiyue-shoes.com (prices range from $65 to $130).
1. Fe Lo II Sneaker ($75)
2. Fe Lo White Sneaker ($65)
3. Fe Lo II Dragon Scale Gold Sneaker ($120)
4. Fe Lo Plain Light Blue Sneaker ($70)