By Isabel Gonzalez Whitaker
Updated Jun 13, 2014 @ 12:00 pm
Alex and Alexa site

Anyone who has kids knows that shopping at stores with them can be challenging. London-based entrepreneurs and husband-and-wife duo Alex Theophanous and Alexa Till, parents to two little ones, knew the drill all too well: “The idea of taking our kids in the car, car-parking and then them running around stores filled us both with dread,” Theophanous says.

That inspired them launch, a kids clothing, furniture, and toy e-commerce site that has thousands of offerings from hundreds of European and international designers, both low- and high-end. So you can buy basics as well as irresistible designer finds (like pieces from Roberto Cavalli, Stella McCartney Kids, and Burberry) all in one stop. “Our clientele have busy lifestyles and want to access the world's best brands at a click of a button," Till says.

Alex and Alexa Mini Rodini
Credit: Courtesy

We also love their Be Our Buyer program, which allows shoppers to select new and emerging designers to be sold on the site. The way it works is simple: sign up on their site and you'll receive an invite to buy a piece by a new designer at 50 percent off the retail price. Once you get the goods, fill out a survey and if the ratings are high enough the designer will then be carried—at full price—on the site for at least two seasons. Previous successful Be Our Buyer brands include the adorable Mini Rodini (above) and Bang Bang Copenhagen (below).

Alex and Alexa Bang Bang Copenhagen
Credit: Courtesy

Right now there's a killer sale happening and new brands arriving daily. Keep an eye out this summer for wee-duds from Aquascutum, Ruff & Huddle, and Miss Blumarine.