Not Tan Yet? Here's the InStyle-Voted Best Self-Tanner of the Year

St. Tropez Gradual Tan - Best Beauty Buys
Photo: Time Inc Photo Studio (2)

Finding the perfect sunless tanner can feel like a modern-day take on Goldilocks and the Three Bears, but among the options that are too orange or prone to streaks, we found a formula that's just right. For the past five years, St. Tropez's Everyday Body Gradual Tan has won the title of best self-tanner in our Best Beauty Buys thanks to the natural-looking glow it creates and foolproof formula. Rather than coating your skin in a heavy bronze, the aloe-infused gel allows you to take things at your own pace, much like the sun's own rays. "It builds over time and blends easily," said makeup artist Mario Dedivanovic, who has worked with Kim Kardashian. "Even if you miss a spot, it won't be noticeable." The two color options eliminate the risk of orange zebra stripes, and the floral scent defies that telltale faux tanner smell. Pick up a bottle for $30 at

Shop more of this year's Best Beauty Buys.

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