Nikki Reed Has a New “Baby”—Her Sustainable Lifestyle Brand
Reed let the cat out of the bag on Instagram Tuesday, when she shared a photo of her dog photobombing her photo shoot. “Somebody decided he was the star of our secret photo shoot today,” she joked. “I can’t wait to share what I’ve been sitting on for the last year with all of you.”
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“Morgan [Bogle] (who started @freedomofanimals) and I have now created our own 'baby.' We’ve been working very hard for many months on a dream I’ve had for a long time… and it’s finally only a few weeks away from becoming a reality," she wrote. "Hint: it’s all made in the U.S. It’s all sustainable and we’re using vegetable and plant-based dyes."
So what is it? "It’s our new lifestyle brand,” she affirmed.
Freedom of Animals, an ethical, U.S.-made bag line, also confirmed the news, saying the company is “launching soon. Very soon.”
Could Reed be the new Gwyneth Paltrow? We’ll have to wait and see.