Nikki Reed and Dell Created a Jewelry Line Made from Recycled Computer Parts
Nikki Reed just designed your new favorite jewelry line, and it’s totally environmentally friendly. The actress’s brand, Bayou with Love, collaborated with Dell on a new, limited-edition jewelry collection that’s made in the U.S. and made of gold from old, recycled computers.
On Tuesday, Reed announced the news at the 2018 Consumer Electronics Show, unveiling the first look at The Circular Collection. The line includes 14- and 18-carat gold rings, earrings, and cufflinks, and starts at just $78.
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“Bayou with Love was created to bring greater awareness to the human impact on our planet and show that beautiful items can come from sustainably sourced and recycled materials,” Reed said in a statement. “By recycling gold that was once considered ‘waste,’ Dell and I are working to create an environment where we continuously reuse resources and strive for zero waste.”
According to Dell, Americans throw away $60 million in gold and silver in old phones alone, and only 12.5 percent of e-waste is currently being recycled into other products.
“When you think about the fact that there is up to 800 times more gold in a ton of motherboards than a ton of ore from the earth, you start to realize the enormous opportunity we have to put valuable materials to work. Nikki Reed gets that and so do we. It takes constantly thinking outside of the box and pushing the boundaries of innovation to solve some of the world’s most pressing environmental challenges,” Dell Vice Chairman Jeff Clarke said in a statement.
Aside from the fact that they’re entirely sustainable, the jewels from the Circular Collection are also gorgeous. Dainty and delicate, with accents of opal, we’re rushing to pre-order our faves from the new collection. Keep scrolling for a first look.