By Kim Duong
Sep 19, 2017 @ 8:45 pm
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At the 69th Annual Emmy Awards show, a myriad of stars arrived donning blue ACLU ribbons—but don’t think that was the only powerful symbol walking this year’s red carpet. Just ask what Nicole Kidman and Shailene Woodley wore. (Hint: The answer is matching rings representing their commitment to women’s empowerment.)

VIDEO: Nicole Kidman Thanks Her Daughters in Emmys Awards Speech

In case you missed it: This year’s Emmys marked a historic win for women—from Master of None writer Lena Waithe becoming the first ever black woman to win an Emmy for comedy writing to Veep star Julia Louis-Dreyfus breaking the award show’s record for her sixth consecutive win for Outstanding Lead Actress in a Comedy Series to HBO’s female-driven Big Little Lies winning the award for Outstanding Limited Series. Add to that: Kidman and Reese Witherspoon also used their acceptance speech as a platform to encourage more leading roles for women. “Bring women to the front of their own stories, and make them the hero of their own stories,” Witherspoon urged with Kidman adding, “More great roles for women, please.”

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But don’t think female empowerment was limited to just the stage that night. Kidman and Woodley also took it to the Emmys red carpet by donning luxury jewelry brand Shiffon Co.’s Duet Pinky Ring, a delicate wrap-around ring representing a “pinky promise” to encourage and preserve women’s empowerment with (bonus) 50 percent of proceeds from the Duet Pinky Ring collection going towards funding seed grants for female entrepreneurs and startups supporting female empowerment.

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Count Emma Watson a Shiffon fan, too. While doing press for her latest film The Circle, Watson sported the pinky ring in rose gold and shared her support for the brand’s mission on her @the_press_tour Instagram account.

Thank you for having me Paris and @wearethecircle! 🇫🇷⭕ Dress by @rosie_assoulin, made in New York. The brand is working to get its Made in NY certificate, as the majority of its collections are produced locally. Rosie Assoulin works with artisans throughout the five boroughs of New York City, supporting the local economy. @anndraneen bag handcrafted by artisans in their Mexico City workshop. Shoes @creaturesofcomfort, crafted in a small factory just outside of Florence. Fairmined gold earrings by @anakhouri. Ana is a member of the Fair Trade Alliance for Responsible Mining. Rings by @maiyet. The brand embraces the next generation of master artisans and sources some of the rarest skills and traditions from countries such as India, Indonesia, Thailand, Italy, Peru, Bolivia, Zambia, Ghana and Mongolia. @shiffonco jewellery made in New York City. Half the profit from Shiffon's pinky ring collection and 10% of profits from all other Shiffon products directly fund seed grants for female entrepreneurs and companies that promote the well-being of women. Through partnering with One Young World, Shiffon has been able to reach a growing group of young innovators across the globe. All fashion info verified by @ecoage For skin, the organic concealer/foundation 'Un' Cover-Up in colour 22 by @rmsbeauty was used along with the @janeiredale Active Light Concealer under the eyes. Silicone-free Bronzer is @vitaliberata Trystal Self Tanning Bronzing Minerals. For eyes the Ecocert-certified @antonymcosmetics Natural Eyeliner Pencil in Brown and Organic Nosiette Eyeshadow were used. For brows, Jane Iredale Pure Brow Gel was used and @herbivorebotanicals Coco Rose Tint in Coral, which is suitable for vegans, was used to tint the cheeks. All brands are cruelty-free and formulated using both natural, mineral and organic ingredients. All beauty info verified by @contentbeauty

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While Shiffon Co.’s mission to bring together a strong network of empowering women is one we could without a doubt get behind, we’re over here also in awe of the brand’s makeup—an inspiring league of undergraduate students from Harvard, Stanford, UC Berkeley, Duke, and Barnard College. Keep Shiffon on your radar, if not for their stunning jewelry, then for the brand’s strides in building a world full of women supporting women. Head over to and shop the Duet Pinky Ring collection.