New Need-to-Know Web Site:!

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If you enjoy things like good food, music and fashion, check out Started by model Agyness Deyn (left) and journalist Fiona Byrne (right), the ultra cool site had its official New York launch party this week sponsored by AllSaints. We caught up with Byrne, the Editor-in-Chief, to find out more: "[Agyness] and I had a lot of friends in common. I'd heard her name for ages. Then we met one night and bonded over things we missed from our part of the world: tea, chocolate and Coronation Street (a British soap opera)." The idea for the site occurred to them in the summer 2009 and work began this spring. Next week, they'll launch in London. After that? "We think Tokyo. I think it would be so cool to see the site in Japanese. Plus they love Aggy in Japan so it would be awesome to have a presence there and get to go do karaoke there a few times a year under the ruse of 'business trip.'" As for the site's name, it's just the last two letters of Fiona and the first two of Aggy. Nagging mystery solved!

More! Agyness Deyn's Fashionable Film Debut

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