Fashion Clothing Drum Roll Please: The Most-Searched Brand of 2017 Is Finally In By Alexis Bennett Alexis Bennett Alexis Bennett is a New York-based writer who covers all things fashion, shopping, and beauty. She was previously the Ecommerce editor at InStyle. InStyle's editorial guidelines Updated on January 31, 2018 @ 01:15PM Pin Share Tweet Email We independently research, test, review, and recommend the best products—learn more about our process. If you buy something through our links, we may earn a commission. Edward Berthelot/Getty Images I know we're not the only ones that can spend hours online looking at cute shoes. But last year, the most-searched brand actually received more inquiries than the latest sneaker trends or cute summer dresses. According to the Lyst index reported by Business of Fashion, the brand that everyone couldn't stop researching was no other than—drum roll please—Gucci. The obsession is real, from the shirts ($620; net-a-porter.com) to the sunglasses ($560; bloomingdales.com), and we're not surprised. Google also released reports stating that Gucci dominated its charts as well. And the brand's crazy growth on Instagram (8 million new followers in 2017, alone) is further proof that we all just can't get enough of Gucci's flashy designs. Vanni Bassetti/Getty Images I mean, celebs have been wearing those Gucci loafers ($680; nordstrom.com) non-stop for a couple of seasons now. And if we all were given a penny for every blogger we've seen wearing the GG-logo belt ($450; neimanmarcus.com), we'd all be rich. VIDEO: What's the Most Affordable Way to Buy Gucci Slides? But hey, the brand knows how to keep us hypnotized with new merch that still stays true to its brand heritage that we all love so much.