Sales from the jewelry line will benefit the former first lady's nonprofit, When We All Vote.

By Shalayne Pulia
Oct 19, 2020 @ 10:47 am
Advertisement
Credit: Courtesy

Michelle Obama has found a fashionable new way to encourage people to head to the polls this November — and it involves one of her all-time favorite accessories. The former first lady and her stylist Meredith Koop teamed up with celeb-favorite jewelry brand Shiffon Co. to design sleek, limited edition “Vote” hoop earrings that benefit When We All Vote, the first lady’s nonprofit dedicated to increasing voter turnout and closing race and age voting gaps.

This month, 50 percent of profits from every sale of the hoops and all other Shiffon Co. products, including the brand’s signature Duet Pinky rings, will go to the nonprofit co-chaired by Mrs. Obama, Tom Hanks, Lin Manuel Miranda, Janelle Monáe, Chris Paul, Faith Hill, and Tim McGraw. “I think as women we are often told our opinions don't matter, and we don't think we have a voice,” Shiffon Co. founder and Harvard undergrad Shilpa Yarlagadda tells InStyle via email. “We want all women to know that their voice and their vote matters.”

Credit: Courtesy

Shop now: $160; shiffonco.com

Yarlagadda launched her fine jewelry brand, which has already caught the attention of the likes of Serena Williams, Cynthia Erivo, Nicole Kidman, and other stars in addition to the former first lady, in 2017 with pinkie “promise” rings. Each spiral ring features two stones meant to remind wearers to pay it forward by empowering other women around them. Proceeds from each ring also go to support female-focused ventures.

The brand’s new “Vote” hoops, which are similarly attached to a deeper symbolic meaning, have also already garnered the attention of stars like Rachel Brosnahan, Storm Reid, and Hailey Bieber, who all took to Instagram to show their support for the collaboration and show off their hoops. “Shilpa and I [came up with] the idea [for] beautiful covetable hoops that would have a subtle yet striking nod to voting,” Koop says. “And [Shilpa] connected the idea of the hoops women have continuously had to jump through for equality and voting rights.”

[embed]https://www.instagram.com/p/CGVmljXg8gI/[/embed]

The gold hoops, which come in 1”, 2”, and 3” sizes run from $150 to $1280 and feature a small diamond in the place of the “o” in “vote” on the inside of each hoop. “We think there is something really special about wearing a piece of jewelry that reminds you of something such as the pinky promise to pay it forward, or hoops to remind you that women are powerful and resilient,” Yarlagadda says. “Despite all the hurdles we face, we walk out strong while also paving a better path for women of the future.”

For more information on Shiffon Co., visit shiffonco.com. For more information on When We All Vote, visit whenweallvote.org.