By Marianne Mychaskiw
Updated Oct 16, 2015 @ 12:45 pm
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Tony Barson/FilmMagic

When it comes to his role as Dolce & Gabbana's celebrity face, Matthew McConaughey is making it a family affair. To front the label's new fragrance, The One Eau de Parfum for Men, the star posed alongside two adorable children in the campaign photo, which "celebrates the joy of family life," according to the reveal on Dolce & Gabbana's Instagram. McConaughey has been an ambassador for The One range of fragrances since 2008, and over the years, we've seen him work just about every look from clean shaven to a full-on beard campaign after campaign. Maybe we're biased, but this one is probably our favorite yet. See the ad image below, and find Dolce & Gabbana The One Eau de Parfum at dolcegabbana.com now.

dolcegabbana/Instagram