By Jonathan Borge
Updated Jul 22, 2016 @ 10:30 am
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LOS ANGELES, CA - JULY 21: Ashley Olsen and Mary-Kate Olsen open Elizabeth and James Flagship at The Grove in Los Angeles on July 21, 2016 in Los Angeles, California. (Photo by Donato Sardella/Getty Images for Elizabeth and James )
Credit: Donato Sardella/WireImage

If it takes two to tango then sisters Mary-Kate and Ashley Olsen have their sartorial dance down pat. The twin designers behind beloved luxury brand The Row, which interestingly just has two IRL stores in New York and L.A., have officially extended their style reach with a new retail location for their second fashion and lifestyle brand Elizabeth and James.

On Friday, the Olsen duo cut the ribbon to the youthful brand’s first-ever brick-and-mortar shop, now open inside of L.A.’s popular shopping destination, The Grove. The Olsens brought their highly discerning eyes to the store and tapped Montalba Architects’s David Montalba to see their vision come together. Inside of the 1,200-square-foot shopping stop, the team carefully displayed an arrangement of vintage-inspired furniture with wool, felt-lined shelves, wooden floors, white brick walls, leather-wrapped fixtures and marble adornments that are meant to look like your chic friend’s showroom.

Eliabeth and James Store Opening - Slide 1
Credit: Courtesy of Elizabeth and James

“Knowing that the selections come from Mary-Kate and me helps round out our state of mind for the customer,” Ashley tells InStyle’s Eric Wilson. For Mary-Kate, there was no better time than now for the opening. “You’re finding that right now in luxury, but we want to bring this concept to the contemporary market as well.”

Eliabeth and James Store Opening - Slide 6
Credit: Courtesy of Elizabeth and James

The new store houses exclusive items you won’t find elsewhere, like embossed croc handbags, Americana-fueled totes, sleek keychains, and Olsen-approved wallets (all below). To boot, you’ll find their fresh fragrances (Nirvana Rose and Nirvana Bourbon) along with special, season- and location-specific packaging—expect blue bags and boxes first.

Eliabeth and James Store Opening - Slide 2
Credit: Courtesy of Elizabeth and James
Eliabeth and James Store Opening - Slide 7
Credit: Courtesy of Elizabeth and James

“When I think of Los Angeles, I think of the water and painters like Edward Ruscha. It’s not so black and white,” Mary-Kate adds. Ashley couldn’t agree more: “For us, everything is about story telling, whether we’re shooting a look book or decorating a store, it’s about everything that is surrounding this collection.”

Mission accomplished.

See a selection of the exclusive, in-store only finds below, plus the brand's new Nirvana Rose and Nirvana Bourbon fragrances.

Elizabeth and James Store - Slide 8
Credit: Courtesy Elizabeth and James
Elizabeth and James - 4
Elizabeth and James - 5