Marni to Launch H&M Collection: First Photos!

Marni for H&M
Photo: Courtesy of Marni for H&M

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Marni is about to get a little more budget-friendly! Today, H&M announced it partnered with the print-centric Italian label—which is loved by celebrities like Jessica Alba, Reese Witherspoon, and Sarah Jessica Parkerfor a new capsule collection set to hit stores worldwide March 8, 2012. “The collaboration with H&M has been an exciting challenge,” says Marni’s founder and creative director Consuelo Castiglioni. “I’m very proud of the result. Everything has the same level of quality, craft, and attention to detail Marni is known for.” The lineup will include skirts, dresses, pants, and knits, jewelry, bags, footwear, and scarves, as well as menswear pieces, in new combinations of her signature prints and colors. “It’s great to speak to a wider audience, and in particular, the younger generations,” adds Castiglioni. See a sneak peek in the video above, and click through the gallery for a closer look.

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