By Camille Nzengung
Dec 05, 2018 @ 11:45 am
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Many a black, mascara-tinged tear was shed over the loss of Marc by Marc Jacobs — the affordable little sister line to the designer's premium collection, which shuttered in 2015. But fellow frugal Jacobs fans can on this day rejoice, because a new accessible label is in the works. 

Slaven Vlasic/Getty Images

WWD reports that Marc Jacobs will be debuting a new, "democratically priced" label with his pre-fall 2019 collection called “The Marc Jacobs,” sharing its name with the fashion designer’s personal Instagram handle. (As if keeping Marc Jacobs, The Marc Jacobs and the defunct Marc by Marc Jacobs straight wasn't hard enough.)

The line is currently being viewed by various retailers alongside the "Runway" collection, however it remains under an embargo for press. As far as we know, it is helmed by the designer himself, whereas Marc by Marc was under the creative direction of Katie Hillier and her design partner Luella Bartley (the pair now run the aptly named label, Hillier Bartley). WWD was able to obtain an image from the upcoming label’s lookbook, which can be viewed here.

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Given the popularity of the namesake designer’s first secondary line, it remains to be seen whether the line could serve to be a successful venture for the brand. The New York label has been going through a relatively tough time as of late, with store closings and staff layoffs, not to mention the departures of two executives, Robert Duffy and John Targon.

Perhaps “The Marc Jacobs” is just what the luxury label needs to breathe new life into their brand.