By InStyle Staff
Updated Sep 11, 2013 @ 5:30 pm
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Man Repeller Book Launch
Credit: Daniel Jameson (2)

The Upper West Side Barneys was transformed into Man Repeller land this week, as the store hosted the launch party for Leandra Medine's new book, Man Repeller: Seeking Love, Finding Overalls,smack in the middle of Fashion Week. One of our favorite accoutrements? The Instagram wall, which printed out any photos posted on Instagram with the hashtags #MANREPELLER and #BNYFW. Speaking of social media, what's the philosophy that drives Medine's book in 140 characters or less? "Don’t be afraid to share something if you feel like you have something to say," she explained to InStyle. From the looks of the #MANREPELLER 'grams from the night, her guests had plenty to say and weren't afraid to share it.

Plus check out more moments "Seen and Heard" at New York Fashion Week:

--Reporting by Daniel Jameson