Madonna Unveils a New Super Fun Material Girl Campaign Starring Zendaya
Zendaya is a total material girl! Madonna and daughter Lourdes Leon just unveiled the spring 2015 ad campaign for their Material Girl collection, and it looks like one exciting dance party. Shot at the famed Bleecker Street Records in New York City, Zendaya stars in the shots and is shown dancing around the music store jamming to beats by Madonna herself while scoping out the vast record selection.
"Shooting this campaign was so much fun! I love the new Material Girl collection, it’s all about bold pieces that you can mix and match," Zendaya said in a statement. "All of the looks are girly with a little bit of tough edge to it, very much like my own style!"
As for working with Madonna on the campaign, Zendaya was nothing short of thrilled. "First of all Madonna knows who I am, check. Bucket list, I’m over. That’s all I need," she said. "I think Madonna is one of the biggest influencers the world has every seen, in fashion. She created a style. If anyone were to do that nowadays it’s like no, that’s Madonna."
And, the sentiment went both ways: "Zendaya personifies the Material Girl, she loves to have fun and is constantly experimenting with trends," Madonna and Lourdes said in a statement. "Her daring personal style and high energy made her the perfect face for our new collection."
Watch a behind the scenes video from Zendaya's Material Girl campaign shoot below, and shop the new spring collection exclusively at Macy's and macys.com.