Madonna to Open a Line of Gyms
Think of the most in-shape 50+ year old in the world and Madonna probably comes to mind—that is if you even remember she hit the half-century mark two years ago. So who better to launch a line of fitness centers? Madge is opening Hard Candy Fitness Centers (named after her 2008 album) with her longtime manager Guy Oseary and New Evolution Ventures (NEV) in her favorite cities around the world.
In typical Madonna fashion, these won’t be your ordinary, sweaty gyms where you have to wait in line for a treadmill. Madonna has a hand in everything from the music to the lighting to the classes offered. The first branch opens next month in Mexico City—additional gyms are planned in Russia, Brazil, Argentina and in Europe and Asia. No word on when Madonna and Hard Candy are coming stateside.