News Mad Men Goes Mod in Season 4 By Bronwyn Barnes Bronwyn Barnes Instagram Twitter Bronwyn is the VP of Commerce for Health and Beauty at Dotdash Meredith and joined the team in 2021. She is a professional storyteller and digital pioneer with 20 years of experience in print, digital and social media. Before joining Dotdash Meredith, Bronwyn was co-founder and Chief Creative Officer of a boutique content agency, combining editorial style and brand marketing principles to create custom digital and social media content for brands like Hilton Hotels, Waldorf Astoria, and Bulgari. She was the founding social media editor of InStyle's Facebook, Twitter, and Instagram accounts and architect of early social media brand partnerships with brands like Target, Lionsgate Films, and Essie. Bronwyn has also worked as an editor and writer, at InStyle, Entertainment Weekly, People, Travel + Leisure, and more. Bronwyn earned a B.A. in literature and sociology from Queen's University at Kingston. InStyle's editorial guidelines Published on July 13, 2010 @ 02:43PM Pin Share Tweet Email Photo: Frank Ockenfels 3/AMC Get ready for another fashion flashback! On Season 4 of Mad Men, the wardrobes of our favorite retro characters will reflect the influence of the mod fashion movement that defined 1964. But don't expect to see Betty in a miniskirt or Joan shedding her foundation garments. "It's like anybody's life, you add pieces to your closet but you're not changing your whole style with every trend," says the show's costume designer, Janie Bryant. While Peggy's clothes represent her independence and Betty's new life brings with it a Jackie O-inspired silhouette, Don's personal and professional struggles are mirrored through a darker color palette and Joan proves that she knows how to accentuate her positive assets no matter what changes in the world of fashion. Click through our gallery for a sneak peek of what they'll be wearing on Season 4 of Mad Men, premieringJuly 25 on AMC.